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Home [caption id=u0022attachment_141u0022 align=u0022alignleftu0022 width=u0022300u0022 caption=u0022Koen De Bocku0022][/caption] Welcome to the personal webspace of Koen W. De Bock! Koen De Bock is currently working as an assistant professor of Marketing at IÉSEG School of Management (Lille u0026#038; Paris, France). He obtained his Ph.D. entitled Enhancing database marketing with ensemble classification from Ghent University, Belgium, in September 2010. He has published in international peer-reviewed journals (see publications section) and elaborated several business projects. At IÉSEG; Koen De Bock is currently in charge of the courses Internet marketing and Web advertising. He also teaches Operational Marketing. He is founder and contributor of the Database Marketing Blog .
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- Consulting2009: Response modeling project for Belgian Icecream Group (IJsboerke N.V.): Creation of predictive models for customer purchase events and revenue in order to enhance route planning efficiency and hit rates. 2007: Web user profiling project for CIM (Centre for Information about Media): Segmentation (clustering) of web site visitors based on web surfing behavior, and the development of predictive models to infer demographic characteristics. The purpose of the project was twofold: (i) to develop a methodology for the correction of web survey self-selection bias and (ii) the exploration of a new methodology to replace periodical surveying. 2006: Predictive modeling project for Kinepolis NV: development of predictive models for box office revenues and visitor attendance to assess long-term movie profitability and enhance short-term capacity planning and staffing. 2006: Predictive modeling for Open Bedrijvendag: development of a model for customer participation and revenue predictions for a company that organizes a yearly event, with companies opening their doors for the public. 2004: Strategic analysis of TNT Express Belux (master thesis): including an internal analysis, an external analysis (SWOT, PEST(EL), Porter five forces analyses), and final presentation of findings and recommendations to the board of directors. 2004: Marketing research project for SGS Agro Food Services:…

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E-mail: kdebock@audencia.com

Address:
Dr. Koen W. De Bock
Department of Marketing
Audencia Business School
8 Route de la Jonelière
F-44312 Nantes
France

Koen W. De Bock

Ph.D., Professor of Marketing Analytics and Digital Marketing

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