Koen W. De Bock

Professor of Marketing Analytics and Digital Marketing and Researcher in Marketing Analytics.

Positions & Degrees

Currently held positions

  • Since September 2019: Full professor of marketing analytics & digital marketing, Audencia Business School, Nantes, France

Former positions

Degrees

  • 2006-2010: Ph.D. in Applied Economics, Ghent University, Belgium
  • 2005-2006: M.Sc. in Marketing Analysis, Ghent University, Belgium
  • 2003-2005: M.Sc. in Applied Economics, University of Antwerp, Belgium (AACSB accredited)
  • 2001-2003: B.Sc. in Applied Economics, University of Antwerp, Belgium (AACSB accredited)

Certifications

  • 2022: Google Ads Search Certification, Google
  • 2022: Google Analytics Individual Qualification, Google
  • 2018: Google AdWords Certification, Google
  • 2013: Digital Analytics Fundamentals Certificate , Google
  • 2012: Google Analytics Individual Qualification, Google
  • 2006-2010: Doctoral Training Program (Doctoral Schools) Certificate, Ghent University
  • 2009: SAS Advanced certificate, The SAS Institute
  • 2008: SAS Base certificate, The SAS Institute