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Currently held positions
- Since September 2019: Full professor of marketing analytics & digital marketing, Audencia Business School, Nantes, France
Former positions
- January 2017-August 2019: Associate professor of marketing analytics & digital marketing, Audencia Business School, Nantes, France
- 2017: Visiting professor at Southwestern University of Finance and Industry (SWUFE), Chengdu, China
- 2011-2018: Visiting professor at University of Stellenbosch Business School (USB), Cape Town, South Africa
- 2013-2018: Visiting professor at TIAS School for Business and Society, Utrecht, The Netherlands
- 2010-2016: Associate professor of marketing analytics & digital marketing, IESEG School of Management, Lille, France
- 2011-2016: Co-director of the IESEG Center for Marketing Analytics (ICMA)
- 2007-2010: Research and teaching assistant / Ph.D. candidate at the Department of Marketing, Ghent University, Belgium
- 2006-2007: Research assistant / Ph.D. candidate at the Department of Marketing, Ghent University, Belgium
Degrees
- 2006-2010: Ph.D. in Applied Economics, Ghent University, Belgium
- 2005-2006: M.Sc. in Marketing Analysis, Ghent University, Belgium
- 2003-2005: M.Sc. in Applied Economics, University of Antwerp, Belgium (AACSB accredited)
- 2001-2003: B.Sc. in Applied Economics, University of Antwerp, Belgium (AACSB accredited)
Certifications
- 2022: Google Ads Search Certification, Google
- 2022: Google Analytics Individual Qualification, Google
- 2018: Google AdWords Certification, Google
- 2013: Digital Analytics Fundamentals Certificate , Google
- 2012: Google Analytics Individual Qualification, Google
- 2006-2010: Doctoral Training Program (Doctoral Schools) Certificate, Ghent University
- 2009: SAS Advanced certificate, The SAS Institute
- 2008: SAS Base certificate, The SAS Institute