Hi, welcome to the personal website of Koen W. De Bock
Koen W. De Bock, Ph.D., is a Full Professor of Marketing Analytics and Digital Marketing at triple-accredited Audencia Business School in Nantes, France. He obtained M.Sc. degrees from the University of Antwerp and Ghent University in Belgium, and obtained his Ph.D. from Ghent University in 2010.
Audencia Business School is a triple-accredited (AACSB, EQUIS, and AMBA) grande école de commerce, offering under- and postgraduate programs, MBA, and DBA degrees. At Audencia, Koen is the Head of Research for the Marketing Department. He teaches courses on Digital Marketing and Advertising, Web Analytics, and Marketing Analytics across multiple M.Sc. and specialized postgraduate master’s programs.
He has served as a visiting professor at several leading international business schools, including the University of Stellenbosch Business School (USB; Cape Town, SA) and Vlerick Business School (Ghent, Belgium), amongst other schools.
He has published in several international peer-reviewed journals (see publications page), and has editorial experience, including managing guest editor roles at European Journal of Operational Research, Annals of Operations Research, and Journal of Business Research. Moreover, he serves as an Editorial Board member at European Journal of Operational Research and as Associate Editor at Decision Support Systems, amongst other journals.
Finally, Koen has worked with several international companies in B2B services, financial services, and retailing, in the context of applied, practice-driven research projects.
Recent Publications by Koen W. De Bock
- De Bock, K.W., Coussement, K., De Caigny A., Ciobanu C., (2026). Integrating E-commerce and Social Media Metrics in Prescriptive Multichannel Retail Store Efficiency Analysis: A Case Study in Do-It-Yourself Retailing. Information and Management, 63 (6), 104381. Link.
- De Langhe, S., Bogaert, M. and De Bock, K.W., The Dual Quest for Interpretability and Performance in Credit Scoring via Spline-Rule Ensembles. Forthcoming in Information Systems Frontiers.
- De Bock, K.W., Das, R., Filieri, R., 2026, Applications of Machine Learning and Generative AI in Shaping the Future of Marketing, Forthcoming in Journal of Business Research.