Koen W. De Bock, Ph.D., Professor of Marketing Analytics & Digital Marketing.

CVs | Faculté & RechercheKoen W. De Bock is Full Professor of Marketing at triple-accredited Audencia Business School (Nantes, France). He obtained master degrees at the University of Antwerp (M.Sc. in Applied Economics) and Ghent University (M.Sc. in Marketing Analysis) in Belgium, and obtained his Ph.D. from Ghent University, Belgium, in 2010. Audencia Business School is a fully-accredited grande école de commerce, offering under- and postgraduate programs accredited by the French government.

At Audencia, Koen De Bock is in charge of courses related to Digital Marketing and Marketing Analytics in multiple MSc programs. Since November 2011, he is a visiting professor at the University of Stellenbosch Business School (USB; Cape Town, SA).

He has published in international peer-reviewed journals (see publications page) and collaborated on numerous business projects.

Recent publications by Koen W. De Bock

Journal articles

  • De Bock, K.W. and De Caigny, A., 2021, Spline-Rule Ensemble Classifiers with Structured Sparsity Regularization for Interpretable Customer Churn Modeling. Forthcoming at Decision Support Systems.
  • Coussement, K., De Bock, K.W. and Geuens, S., 2021, A decision-analytic framework for interpretable recommendation systems with multiple input data sources: a case study for a European e-tailer. Forthcoming at Annals of Operations Research.
  • Debrulle, J., Steffens, P., De Bock, K.W., De Winne, S. and Maes, J., 2021, Configurations of Business Founder Resources, Strategy, and Environment Determining New Venture Performance. Forthcoming at Journal of Small Business Management.