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Koen W. De Bock is Full Professor of Marketing at triple-accredited Audencia Business School (Nantes, France). He obtained master degrees at the University of Antwerp (M.Sc. in Applied Economics) and Ghent University (M.Sc. in Marketing Analysis) in Belgium, and obtained his Ph.D. from Ghent University, Belgium, in 2010. Audencia Business School is a fully-accredited grande école de commerce, offering under- and postgraduate programs accredited by the French government.

At Audencia, Koen De Bock is in charge of courses related to Digital Marketing and Marketing Analytics in multiple MSc and specialized postgraduate masters programs. Since November 2011, he is a visiting professor at the University of Stellenbosch Business School (USB; Cape Town, SA).

He has published in international peer-reviewed journals (see publications page) and collaborated on numerous business projects.

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Publications

Recent publications by Koen W. De Bock

  • De Bock, K.W., Coussement, K., De Caigny, A., Słowiński, R., Baesens, B., Boute, R.N., Choi, T.-M.. Delen, D., Kraus, M., Lessmann, S., Maldonado, S., Martens, D., Óskarsdóttir, M., Vairetti, C., Verbeke, W., Weber, R., 2023, Explainable AI for Operational Research: A Defining Framework, Methods, Applications, and a Research Agenda, 2023, Forthcoming at European Journal of Operational Research. Link.
  • Mena, C.G, Coussement, K., De Bock, K.W., De Caigny, A., and Lessmann, S., 2023, Exploiting Time-Varying RFM Measures for Customer Churn Prediction with Deep Neural Networks. Forthcoming at Annals of Operations Research. Link.
  • Debrulle, J., Steffens, P., De Bock, K.W., De Winne, S. and Maes, J., 2023, Configurations of Business Founder Resources, Strategy, and Environment Determining New Venture Performance. Journal of Small Business Management, pp. 1023-1063. Link.

Ongoing Special Issues Co-Edited by Koen W. De Bock

Applications of Machine Learning and Generative AI in Shaping the Future of Marketing

Special issue in Journal of Business Research. Deadline: April 2nd, 2024. Link.

Ensemble Learning for Operations Research and Business Analytics

Special issue in Annals of Operations Research. Deadline: January 15th, 2024. Link.

Explainable Analytics for Operational Research

Special issue in European Journal of Operational Research. Submissions closed, review process ongoing (2023-2024)