Hi, welcome to the personal website of Koen W. De Bock
Koen W. De Bock, Ph.D., is a Full Professor of Marketing Analytics and Digital Marketing at triple-accredited Audencia Business School in Nantes, France. He obtained M.Sc. degrees from the University of Antwerp and Ghent University in Belgium, and obtained his Ph.D. from Ghent University in 2010.
Audencia Business School is a triple-accredited (AACSB, EQUIS, and AMBA) grande école de commerce, offering under- and postgraduate programs, MBA, and DBA degrees. At Audencia, Koen is the Head of Research for the Marketing Department. He teaches courses on Digital Marketing and Advertising, Web Analytics, and Marketing Analytics across multiple M.Sc. and specialized postgraduate master’s programs.
He has served as a visiting professor at several leading international business schools, including the University of Stellenbosch Business School (USB; Cape Town, SA) and Vlerick Business School (Ghent, Belgium).
He has published in several international peer-reviewed journals (see publications page) and collaborated on numerous business projects.
Recent Publications by Koen W. De Bock
- Liu, Z., De Bock, K. W., & Zhang, L. (2025). Explainable profit-driven hotel booking cancellation prediction based on heterogeneous stacking-based ensemble classification. European Journal of Operational Research, 321(1), 284–301. Link.
- De Bock, K. W., Coussement, K., Caigny, A. De, Słowiński, R., Baesens, B., Boute, R. N., et al. (2024). Explainable AI for Operational Research: A defining framework, methods, applications, and a research agenda. European Journal of Operational Research, 317(2), 249–272. Link (open access article).
- Dwivedi, Y. K., Balakrishnan, J., Mishra, A., De Bock, K. W., & Al-busaidi, A. S. (2024). The role of embodiment , experience , and self-image expression in creating continuance intention in the metaverse. Technological Forecasting & Social Change, 203(April), 123402. Link.