Hi, welcome to the personal web site of Koen W. De Bock

Koen W. De Bock, Ph.D., is Full Professor of Marketing Analytics and Digital Marketing at triple-accredited Audencia Business School with campuses in France, China and Brazil. He obtained M.Sc. degrees from the University of Antwerp and Ghent University in Belgium, and obtained his Ph.D. from Ghent University in 2010.

Audencia Business School is a triple-accredited (AACSB, EQUIS and AMBA) grande école de commerce, offering under- and postgraduate programs, MBA and DBA degrees. At Audencia, Koen De Bock is in charge of courses related to Digital Marketing and Marketing Analytics in multiple M.Sc. and specialized postgraduate masters programs.

Since November 2011, he served as visiting professor at several leading international business schools, including the University of Stellenbosch Business School (USB; Cape Town, SA) and TIAS School for Business and Society (Utrecht, the Netherlands).

He has published in several international peer-reviewed journals (see publications page) and collaborated on numerous business projects.

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Recent Publications by Koen W. De Bock

  • Liu, Z., De Bock, K. W., & Zhang, L. (2025). Explainable profit-driven hotel booking cancellation prediction based on heterogeneous stacking-based ensemble classification. European Journal of Operational Research, 321(1), 284–301. Link.
  • De Bock, K. W., Coussement, K., Caigny, A. De, Słowiński, R., Baesens, B., Boute, R. N., et al. (2024). Explainable AI for Operational Research: A defining framework, methods, applications, and a research agenda. European Journal of Operational Research, 317(2), 249–272. Link (open access article).
  • Dwivedi, Y. K., Balakrishnan, J., Mishra, A., De Bock, K. W., & Al-busaidi, A. S. (2024). The role of embodiment , experience , and self-image expression in creating continuance intention in the metaverse. Technological Forecasting & Social Change, 203(April), 123402. Link.
All Koen’s publications

Ongoing Special Issues Co-Edited by Koen W. De Bock

Applications of Machine Learning and Generative AI in Shaping the Future of Marketing

Special issue in Journal of Business Research.
Submissions closed; review process ongoing.

Ensemble Learning for Operations Research and Business Analytics

Special issue in Annals of Operations Research.
Submissions closed; review process ongoing.

Explainable Analytics for Operational Research

Special issue in European Journal of Operational Research.
Issue published (Sep. 2024).