Koen W. De Bock

Professor of Marketing Analytics and Digital Marketing and Researcher in Marketing Analytics.


CVs | Faculté & RechercheKoen W. De Bock is Full Professor of Marketing at triple-accredited Audencia Business School (Nantes, France). He obtained master degrees at the University of Antwerp (M.Sc. in Applied Economics) and Ghent University (M.Sc. in Marketing Analysis) in Belgium, and obtained his Ph.D. from Ghent University, Belgium, in 2010. Audencia Business School is a fully-accredited grande école de commerce, offering under- and postgraduate programs accredited by the French government.

At Audencia, Koen De Bock is in charge of courses related to Digital Marketing and Marketing Analytics in multiple MSc and specialized postgraduate masters programs. Since November 2011, he is a visiting professor at the University of Stellenbosch Business School (USB; Cape Town, SA).

He has published in international peer-reviewed journals (see publications page) and collaborated on numerous business projects.

Recent publications by Koen W. De Bock

  • Lessmann, S., Haupt, J., Coussement, K., & De Bock, K. W. (2021). Targeting customers for profit: An ensemble learning framework to support marketing decision-making. Information Sciences, 557, 286–301. doi.
  • De Bock, K. W., & De Caigny, A. (2021). Spline-rule ensemble classifiers with structured sparsity regularization for interpretable customer churn modeling. Decision Support Systems, February, 113523. doi.
  • Coussement, K., De Bock, K. W., & Geuens, S. (2022). A decision-analytic framework for interpretable recommendation systems with multiple input data sources: a case study for a European e-tailer. Annals of Operations Research, 315(2), 671–694. doi.