“The Future of Marketing is Now. It’s Digital-First and Fueled by Data and AI.”
Data-driven Marketing, Marketing Analytics and analytical CRM
Focusing on how big data and analytics can revolutionize marketing strategies and customer retention and engagement. This involves leveraging vast amounts of data to gain insights into, and predict, consumer behavior, market trends, and the effectiveness of marketing campaigns.
Deep Learning, Machine Learning, Generative AI
Exploring the cutting-edge capabilities of these technologies in various marketing-related applications with an emphasis on predictive analytics.
Digital Marketing and Advertising
Exploring into how digital platforms can be optimized for marketing and advertising, studying the effectiveness of different digital channels and the impact of digital strategies on consumer decision-making and brand engagement.
eXplainable AI (XAI)
Making AI decision-making processes transparent and understandable to humans. This is crucial for building trust and ethical considerations in AI applications, including in marketing. XAI is about bridging the gap between advanced AI technologies and their practical, ethical, and understandable applications in real-world scenarios.