Positions currently held

• Since September 2019: Full professor of marketing analytics & digital marketing, Audencia Business School, Nantes, France
• Since September 2025: Marketing Department Head of Research, Audencia Business School, Nantes, France

Visiting faculty positions

• 2022-2024: Adjunct professor at Vlerick Business School, Ghent, Belgium
• 2013-2022: Visiting professor (Digital marketing, International MScBA and MBA course) at TIAS School for Business and Society, Utrecht, the Netherlands
• 2017: Visiting professor at Southwestern University of Finance and Economy (SWUFE), Chengdu, Sichuan, P.R. of China
• 2011-2018: Visiting professor at Stellenbosch Business School (SBS), Cape Town, South Africa

Former positions

• January 2017-August 2019: Associate professor of marketing analytics & digital marketing, Audencia Business School, Nantes, France
• 2015-2016: Associate professor of marketing analytics & digital marketing, IESEG School of Management, Lille & Paris, France
• 2010-2015: Assistant professor of marketing, IESEG School of Management, Lille & Paris, France
• 2011-2016: Co-founder and director of the IESEG Center for Marketing Analytics (ICMA), IESEG School of Management, Lille & Paris, France
• 2006-2010: Ph.D. candidate and research and teaching assistant at the Faculty of Economics and Business Administration (Department of Marketing), Ghent University, Belgium