Degrees

  • 2006-2010: Ph.D. in Applied Economics, Ghent University, Belgium. Title: Enhancing Database Marketing With Ensemble Learning
  • 2005-2006: M.Sc. in Marketing Analysis (currently called M.Sc. in Data Science for Business), Ghent University, Belgium. Major: Data-driven marketing
  • 2001-2005: M.Sc. in Applied Economics, University of Antwerp, Belgium. Major: Strategic management; Minor: Corporate finance

Certifications

  • 2023: Google Ads Search Certificate, Google
  • 2022: Google Analytics Individual Qualification, Google
  • 2018: Google AdWords Fundamentals Certificate, Google
  • 2018: Google AdWords Search Certificate, Google
  • 2016: HubSpot Inbound Marketing Certificate, HubSpot Academy
  • 2016: Google Power Searching Certificate, Google
  • 2013: Digital Analytics Fundamentals Certificate , Google
  • 2012: Google Analytics Individual Qualification, Google
  • 2006-2010: Doctoral Training Program (Doctoral Schools) Certificate, Ghent University
  • 2009: SAS Advanced certificate, The SAS Institute
  • 2008: SAS Base certificate, The SAS Institute