Koen W. De Bock, Ph.D., Professor of Marketing Analytics & Digital Marketing
  • Home  [caption id=u0022attachment_141u0022 align=u0022alignleftu0022 width=u0022300u0022 caption=u0022Koen De Bocku0022][/caption] Welcome to the personal webspace of Koen W. De Bock! Koen De Bock is currently working as an assistant professor of Marketing at IÉSEG School of Management (Lille u0026#038; Paris, France). He obtained his Ph.D. entitled Enhancing database marketing with ensemble classification from Ghent University, Belgium, in September 2010. He has published in international peer-reviewed journals (see publications section) and elaborated several business projects. At IÉSEG; Koen De Bock is currently in charge of the courses Internet marketing and Web advertising. He also teaches Operational Marketing. He is founder and contributor of the Database Marketing Blog .
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Koen W. De Bock, Ph.D., Professor of Marketing Analytics and Digital Marketing

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