Positions currently held

• Since September 2019: Full professor of marketing analytics & digital marketing, Audencia Business School, Nantes, France
• Since September 2026: Marketing Department Head of Research, Audencia Business School, Nantes, France

Visiting faculty positions

• 2022-2023: Visiting professor at Vlerick Business School, Ghent & Leuven, Belgium
• 2017: Visiting professor at Southwestern University of Finance and Industry (SWUFE), Chengdu, China
• 2011-2018: Visiting professor at Stellenbosch Business School (SBS), Cape Town, South Africa

Former positions

• January 2017-August 2019: Associate professor of marketing analytics & digital marketing, Audencia Business School, Nantes, France
• 2010-2016: Associate professor of marketing analytics & digital marketing, IESEG School of Management, Lille, France
• 2011-2016: Co-director of the IESEG Center for Marketing Analytics (ICMA)
• 2007-2010: Research and teaching assistant / Ph.D. candidate at the Department of Marketing, Ghent University, Belgium
• 2006-2007: Research assistant / Ph.D. candidate at the Department of Marketing, Ghent University, Belgium